Euro-BioImaging Website Renewal
Euro-BioImaging, a European Research Infrastructure Consortium (ERIC), needed a new website to enhance its growing presence and mission of coordinating biological and biomedical imaging services across Europe. The main goal of the renewal was to meet the needs of their growing audience and enhance the visibility of their resources. At the same time, the new platform needed to simplify content management, making it easier, faster, and accessible to more team members with fewer technical skills required.
Our Solution
Working with Euro-BioImaging, we developed a highly customised, responsive, and user-friendly website using WordPress. This project also provided an opportunity to overhaul the content hierarchy and navigation, with clear pathways tailored for different user groups. Additionally, we simplified content management, enabling a ten-member editorial team to efficiently keep content fresh and up-to-date.
Key features
The new website features intuitive navigation and an improved structure, with a clear and logical menu that makes it easy for visitors to find news, events, and imaging services. We developed a set of reusable design elements within WordPress, allowing the Euro-BioImaging team to easily update and create new pages while ensuring consistent branding across the site.
One of the standout features is the seamless integration with MicroscopyDB, a worldwide catalogue of microscopy-related events, which allows Euro-BioImaging to showcase external community content, such as events and training resources, directly on their website.
Results
Since launching the revamped website, Euro-BioImaging has seen notable improvements in user engagement. The site's bounce rate has decreased, and visitor journeys from social media have improved due to the upgraded interface and improved navigability. Feedback from the Euro-BioImaging Node community has been very positive, emphasizing the improved usability and fresh look.
"We had a very positive experience working with Smartbutlers. From the very beginning, they listened to our needs, understood them, and advised us appropriately. Andreas Anckar went above and beyond our expectations in delivering solutions that aligned with our needs, philosophy, and visual identity. His 'can do' attitude made us feel as if there were no limits to what we could have. Andreas felt like a part of our team, working with us to build a very functional, attractive, and easy-to-use website."
— Marianna Childress Poli, External Communication Officer
Looking Forward
Euro-BioImaging plans to continue evolving its web presence and is already thinking about future phases for development. We look forward to working together to support their ongoing mission and growth.
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