Detector Oy - Investigation and Planning for a New Market Entry
Detector Oy is a leading provider of gas monitoring solutions in Finland, specialized in developing reliable gas monitoring solutions and ensuring personal safety. With high-quality and regularly serviced gas monitoring devices, a safe working environment is ensured for monitoring toxic, explosive, and oxygen-displacing gases. Leveraging its strong domestic position, Detector aims to expand its operations internationally. Smartbutlers was selected as a partner to strengthen international readiness.
Client
Detector Oy
Industry
Development and Manufacturing of Gas Detection Devices
Diverse Surveys as the Foundation for Export Strategy
The project began with market surveys and selection of target countries. We analyzed the competitive landscape, market potential, and industry regulations of the chosen countries, concluding that Detector's products would have good prospects in other Nordic countries. Next, we analyzed Go-To-Market methods to lay the groundwork for distribution channel and marketing strategy. Based on the surveys, the decision was made to proceed first in Sweden.
Towards Market Entry
The next step was to conceptualize the commencement of operational activities in Sweden. A suitable brand strategy was developed, necessary trademark surveys were conducted, potential company forms were explored, startup costs were determined, and the necessary milestones for establishing a sales office were defined.
"Smartbutlers provided valuable insights and concrete guidance for both internationalizing our brand and initiating operational activities," says Sami Heinonen, CEO of Detector Oy.
Goals: Mapping out new markets in the Nordics, defining the international brand at the EU level, and planning international expansion into Sweden.
Smartbutlers' Role: Conducting international market surveys, creating brand and expansion strategies, and preparing for establishment.
Results: Detector is prepared to enter the Swedish market with its own sales company.
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